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Detroit iron fuels Woodward Dream Cruise

D3 automakers to have a major presence at annual celebration of car culture

Published: August 16, 2012, 10:00 AM

While there will be exceptions, the cars and trucks taking part in this weekend's 18th annual Woodward Dream Cruise, in suburban Detroit, will be predominantly products of the Motor City and environs, albeit many of them highly modified.

More specifically, most of them will be products of the Detroit Three – often called the Big Three, before their stature in the automotive world became diminished.

It's not surprising, then, that all three will have a significant presence at this over-the-top celebration of car culture – billed as the world’s largest one-day classic car event – not only with vehicles from their past but also current and future models.

General Motors' Chevrolet brand is the presenting sponsor of this year's extravaganza (they take turns), which is expected to draw more than a million people and as many as 40,000 cars.

"The Woodward Dream Cruise is a true celebration of America’s love affair with the automobile and the open road, and for Chevrolet it is an opportunity for us to connect with some of our most passionate consumers and their families," said Chris Perry, Chevrolet global vice president of marketing.

The Chevrolet Corvette, which celebrates its 60th anniversary in 2013, will be the centre-piece of the brand's display at the intersection of Woodward and Old Woodward in Birmingham.

A graffiti artist will paint a Corvette mural at the exhibit, which will feature a life-size Corvette timeline, as well as other heritage and specialty vehicles from Chevrolet’s history.

Technicians driving up and down Woodward in black Chevrolet Silverado Rescue Squad Pickup trucks will provide assistance to vehicle owners of any brand who need assistance with flat tires, dead batteries or other light repairs.

Chrysler will have 75 vehicles on display at 13 Mile and Woodward, including a 600-horsepower Dodge Dart Rally Car and a 2013 SRT Viper, as well as a dozen or more historic vehicles from the Walter P. Chrysler Museum, the Raminator Monster Truck and various Moparized vehicles.

Ford's Mustang Alley, located at Woodward and Nine Mile in Ferndale, will feature more than 800 Mustang models from 1964 through the present, as well as a 20th Anniversary display of Special Vehicle Team (SVT) vehicles, a celebrity appearance by Vaughn Gittin Jr., and Ford professional drivers in a "Burn out Box."

There will also be raffle of a one-of-a-kind 2013 Mustang Boss 302 Laguna Seca in support of the National Multiple Sclerosis Society.

The full Mustang line will be on display, including the 662-horsepower 2013 Ford Shelby GT500, both street and racing versions of the Boss 302, and the Mustang GT and V-6 Coupe with Performance Package.

And then there are all the cars on the streets, and in nearby parking lots.

The Dream Cruise is unlike anything else you'll experience anywhere in the automotive world. It's one of those events anyone keen on cars should attend at least once.

We'll be there. Will you?