For the sixth consecutive year in a row, Dodge, in partnership with NASCAR Canada, will be the official vehicle of the NASCAR Canadian Tire Series.
A Dodge Challenger SRT8 392 will be the official pace car for the series. The Challenger is painted red, with external details that include a special silver 392 stripe kit, and NASCAR Canadian Tire Series and Dodge logo graphics.
The NASCAR Canadian Tire Series for 'stock cars' is Canada’s only truly national racing series. Comprising 12 races, it runs across the country from May to September.
"(This) sponsorship helps us connect with motorsports fans across the country, who are just as passionate about their rides off the track as they are about watching the racing teams on the track," said Ed Broadbear, Vice President of Marketing, Chrysler Canada. "It's a perfect fit!"
As part of its exclusive partnership with NASCAR Canada, Dodge and Mopar sponsor the Dodge-Mopar Awards, whereby cash prizes are presented to the top, eligible Dodge Challenger teams following each race in the series. The top three finishing drivers have the opportunity to earn prizes ranging from $500 up to $3,000 each race.
Dodge and Mopar are also the presenting sponsors of the series’ Mopar Top Dodge Cup, which is awarded to the top finishing Dodge Challenger team in the overall 2012 NASCAR Canadian Tire Series championship.
In addition, Dodge will have a strong presence at trackside for all 12 races with interactive displays. Fans can even enter for a chance to win a brand new 2013 Dodge Dart at specially marked Dodge kiosks on site.
Dodge and Mopar will be well represented within the races as well. Last season, Dodge drivers earned eight of the top-10 positions in year-end points and won all 12 races, which featured five road courses and seven oval events.
Scott Steckly of Milverton, Ontario, led the Dodge domination last year winning three races and three poles during the 2011 season.
The 2012 NASCAR Canadian Tire Series kicks off on Sunday, May 20 at the Canadian Tire Motorsport Park (Mosport), marking the first time that the series has started on a road course.