Motorcycle maker Ducati and clothing retailer Diesel have partnered to create the limited-edition Ducati Diavel Diesel.
And because Diavel is the Bolognese dialect of the Italian word for devil (diavolo), production of the motorcycle is limited to 666 units. That isn’t really the reason, though it does make a good story.
“Ducati, Diavel and Diesel, three words, six letters each, forming 666, the limited number of examples of this new collaboration,” explained Andrea Rosso, Creative Director of Diesel Licences. “The wording ‘Never look back’ engraved with the two logos captures the essence of this collaboration: a timeless bike that catches the eye with so many unmistakable details. It’s an important bike that reflects the rock side of Diesel’s DNA.”
Ducati says the bike combines elements from the past and future, claiming the two design houses were inspired by “a hyperkinetic dynamism of a post-apocalyptic, retro-futuristic world,” which many would probably relate to the term Steampunk.
“The collaboration with Diesel enabled us to explore original stylistic and technical aspects whilst staying within the Ducati brand and fully respecting its values,” said Ducati Motor Holding CEO Claudio Domenicali. “The details characterizing the Diavel Diesel cannot fail to captivate connoisseurs of special bikes but also people from different walks of life, such as fashion. It’s always stimulating for us to move outside the world of motorcycling and widen our brand’s areas of interest.”
Unveiled at Milan’s men’s fashion week, the new motorcycle features hand-brushed stainless steel superstructure with visible welding and rivets, and a unique leather saddle. Lateral air intake covers are made of red methacrylate and exhaust pipes are finished in black Zircotec ceramic, and finished off with machined solid black silencers.
Like all Ducati models, power is supplied by the 162 Testastretta 11° DS 4-valve, liquid-cooled, dual ignition L-Twin engine. Anti lock brakes and traction control are included, as is a red LCD instrument cluster that harkens to vintage digital displays, Brembo brakes with front red callipers, mirrors with stem and cup machined from solid, matte black front mudguard, custom bike cover and, of course, the obligatory number plate to designated the limited edition — emblazoned with logos and Never Look Back.
Diesel is also producing an apparel collection (consisting of Jogg jeans, leather jacket and T-shirts) reflecting the DNA and roots of the two companies. Both the motorcycle and the clothing line will go on sale in April 2017.