Honda's hump-backed Crosstour AWD hatchback sedan is about to reach the end of its road.
In a statement today, American Honda Executive VP, John Mendel, confirmed that production of the slow-selling Crosstour will be discontinued before the 2016 model year.
The Crosstour, which was launched in 2010, has not been offered in the Canadian market since the 2014 model year.
With a neither fish-nor-foul body style, not unlike that of the BMW X6, it never really caught on with the North-American buyers at whom it was aimed.
But its appearance may not be the only issue. Toyota's more-conventionally styled Venza, which was aimed at similar buyers, is also suffering the same fate.
Terminating the Crosstour will let Honda focus on the better-selling CR-V and Acura RDX models that are built in the same East Liberty, Ohio, plant. It is also scheduled to add the next-generation Acura MDX in 2017.
The Crosstour won't leave much of a hole in Honda's CUV lineup.
“The crossover segment has evolved and we believe the all-new 2016 Honda HR-V launching later this spring will create new value for crossover shoppers and play a more significant role as a gateway model for the Honda brand to drive light truck sales growth,” Mendel said.
The Crosstour is not the only Accord-based model to be shuffled out of production in the U.S. The Accord Hybrid will continue to be built, but only at Honda's Sayama plant in Japan, not at the Marysville, Ohio, plant where it is currently produced.