NEW YORK, NY – Far from abandoning the Scion brand in Canada, as has been rumored, Toyota plans a significant expansion. The company announced here yesterday that it will be expanding the Scion dealer base from its current level of 94 to 145 Scion stores by mid-year.
While Toyota was the second-best selling brand in the country last year with sales approaching 175,000 units, Scion ranked 31 of 35 brands having sold just shy of 5,000 vehicles. The good news is that after five years on the Canadian market Scion customers average 37.5 years of age and 69% of them are new to the Toyota family.
Toyota plans to build on that base, and by July almost 60% of Toyota dealerships in Canada will be selling Scions. This means a move into many markets not currently served by the Scion brand. Cyril Dimitris Director Scion Canada said here Tuesday evening Toyota is “committed to the Scion brand in Canada and bringing it closer to the homes of many Canadians is just the next step.
Toyota unveiled the new Scion IM here and the company believes the new hatchback will play a major role in the Canadian story. The five-door hatchback will arrive in all those Scion stores this fall with a choice of six-speed manual or CVT automatic transmissions paired with a 137-horsepower, 1.8-litre four-cylinder engine.
Based in the Scion tC ports coupe platform, the IM will have a sophisticated double wishbone rear suspension, 17-inch alloy wheels, 10-cm TFT multi-information display, sport seats, six-speaker Pioneer audio system with 17-cm display and dual zone automatic climate control.
A new sedan version, to be sold in the United States as the Scion IA, will be offered in Canada through Toyota dealers as the Yaris sedan.