Cadillac is replacing its best-selling utility vehicle, the SRX, and taking the opportunity to rename it XT5 in advance of instituting a new branding strategy for its line of utility vehicles.
Like Infiniti and Mercedes-Benz before it, Cadillac is renaming its SUVs and CUVs to make it easier for consumers to lump like-sized vehicles together on shopping lists. The move follows the introduction of the CT6 large sedan introduced at the 2015 New York International Auto Show, heralding a new age of names for Cadillac.
However, one has to wonder at the wisdom of changing the name of the marque’s most popular global model. Remember when the Ford Taurus became the Ford Four Hundred? How did that work out?
Anyway, the XT5 is little changed from the SRX – a nip here a tweak there; more LEDs – and little is known about it outside of what it looks like in pictures and that it’s going to be a fashion statement. Cadillac has announced plans to unveil it to the world at the 2015 Dubai Auto Show in November (about a week in advance of the opening of the 2015 Los Angeles Auto Show), in cooperation with the unveiling of the fall fashion line from New York design house Public School.
The crossover will be integrated into Public School events at various world locations.
“This is a new way for two American brands to join forces, share a passion for design and grow globally,” said Andrew Smith, Cadillac executive director of Global Design. “For Cadillac, it gives new meaning to being a patron of the arts.”
As the SRX before it, the XT5 will be the cornerstone of Cadillac’s all-weather wagon line, and will lead the way for other XTs coming in future years, including a rumoured seven-seater that will likely carry the XT7 badge but still slot in below the mammoth Escalade. The rest is pure speculation, though, with the XT5 expected to continue with the success of SRX in its powertrain and configuration.
It will likely continue as a five-seater powered by the 308-hp 3.6-litre V6, linked to a six speed automatic with paddle shift. It is expected to continue in front and all-wheel drivetrains and bear all the technological goodies that made SRX so liked by so many in all world markets.