After claiming the title of world's best-selling vehicle nameplate last year (albeit challenged by Toyota), Ford says its Focus has retained that ranking through the first quarter of 2013. Global vehicle registrations for the Focus were up 18% compared to the same period in 2012.
Based on analysis of Polk’s latest global registration to date, 288,724 Focus vehicles were registered in the quarter ending March 31 – the most recent figures available.
Strong demand in key markets such as China and Brazil fueled the growth. Focus registrations in China reached 104,065 vehicles, up 153% compared to the first quarter of 2012. In Brazil, demand rose 18%, with 7,227 vehicles registered during the period.
To meet growing customer demand, Ford has ramped up world-wide for the Focus, adding production at the company’s plant in Pacheco, Argentina in July.
The Focus, which is built on a common global platform, is now built in nine plants on four continents.
Factories in the United States, China, Thailand, Vietnam, Taiwan, Russia, Germany and Argentina have a combined capacity to produce more than 1.5 million Focus vehicles annually at a rate of more than two vehicles per minute.
Focus is available in a range of models depending on market, including sedan, hatchback, wagon, an electric-powered model and the high-performance Focus ST.