The Consumer Electronics Show (CES) in Las Vegas is now a big deal for auto manufacturers and one of the early adopters, Ford, is again going to the show with the GT supercar as the official vehicle.
Yes, there’s an official car for everything.
Ford was the first automaker to wholeheartedly embrace CES back in 2007, when then Ford chairman Alan Mulally (at the North American International Auto Show in Detroit) and Microsoft chairman Bill Gates (at CES) introduced Sync to the world.
“Ford was the first automaker to have a significant presence at CES nine years ago, and we are proud to continue that legacy of innovation in 2016,” said Mark Fields, president and CEO, Ford Motor Company. “As we move forward with our Ford Smart Mobility plan, CES is the perfect venue for sharing news on our efforts to change the way the world moves and provide new solutions in the areas of connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.”
The Ford GT has been named the Official Vehicle of CES 2016 by the Consumer Technology Association (CTA) – the show’s organizer – and the automaker will be kicking off the electronics show’s media day on January 5, 2016, to discuss the company’s holistic approach to creating products and services to enrich people’s lives. The show opens to the public Jan. 6-9, 2016.
“Ford GT includes innovations and technologies that can be applied broadly across Ford’s future product portfolio – another proof point that Ford continues raising the performance bar while ultimately improving vehicles for all of our customers,” said Raj Nair, Ford group vice president, Global Product Development.
Among the car’s technological advances is a steering wheel that integrates all necessary driver controls, aiding in keeping the steering column free of stalks (thus allowing unfettered access to the transmission shift paddles), and a fully digital and configurable instrument display in front of the driver.