[*]|z2zqpooc|[*]Ford promised to bring 15 new vehicles to China by 2015, and they brought more than a few of them to the Shanghai Auto Show this week, including several regional debuts and an Escort concept.
The all-new Mondeo appeared for the first time at an Asian show, and under the hood, the all-new 1.5-litre EcoBoost engine made its global premiere. Other new production cars included the Fiesta and Fiesta ST hot hatch, new Explorer, Kuga SUV and EcoSport urban SUV.
“Auto Shanghai is always a special experience, and this year we’re excited to have an especially compelling display of our One Ford vehicles and technologies to serve our customers and entice auto enthusiasts,” said John Lawler, chairman and CEO, Ford China. “From the stylish and refined Mondeo, to the versatility of SUVs like EcoSport and Explorer, to the performance and excitement of Fiesta ST, to our stunning new concept car, we have something for everyone.”
The Escort concept was designed with "the Chinese consumer in mind" according to Ford, and promises greater choice in the growing C-segment.
Show visitors will also make use of interactive displays to learn about Ford's pledge to drive green, with a Green Calculator that calculates daily savings attainable by using their eco-friendly technologies; generate their own music videos to "communicate the power and efficiency of EcoBoost engines"; and at the Turbo Story display, get a feel for the power advantages of EcoBoost by spinning a crank a handle. SYNC Activations illustrates the use of Ford's SYNC technology through a driving game and a music game, while a magician on hand reveals the benefits of technologies that include SYNC with MyFord Touch in Mandarin. With the Crowd Control game, visitors can control an EcoSport through a motion-sensing camera to unlock additional information about the vehicle.