New options headline Ford's 2015 Explorer, including an appearance package that makes the poular SUV more sporty looking than before.
“Customers asked for more and this is our answer,” said Matt Zuehlk, Ford Explorer brand manager. “We know consumers love the look of Explorer Sport; with this package, you get that for Explorer XLT. It looks bold and rugged, and offers impressive technology at a surprising value.”
Ford says that, based on their own analysis of Polk vehicle registration data from IHS Automotive, the company is gaining marketshare with those all-important Millennials, buyers aged 18 to 34. Vehicle registrations in their demographic have increased 33% since 2009, and Ford's share 72%, more than double the industry average. Their retail share for the brand in this age group has increased from 9% to 2009 to 12% today. Explorer has been responsible for 21% overall group in retail registrations in the same demographic.
A new XLT appearance package including 20-in. machined aluminum wheels with painted pockets, black body-side cladding and roof rail racks, a Magnetic Metallic painted grille, mirror caps body-colour door handles and lifegate applique. The inside boasts leather-trimmed heated front seats featuring Miko suede inserts and contrast stitching.
Among its technological highlights are technology upgrades including SYNC with MyFord touch, two 4.2-inch colour LCD screens in the instrument cluster, an 8-inch color LCD touch screen in the Meteorite Black center stack, two USB ports and an SD card reader. Also new for 2015 are 18-inch aluminum wheels now standard on the base model; Class III trailer tow package now standard on Explorer Sport; and three new colors – Bronze Fire Metallic Tinted Clearcoat, Caribou Metallic and Magnetic Metallic.