Genesis expands lineup with its first sport utility, the GV80

Based on a new rear-drive platform, the 3-row GV80 comes to Canada in 2020

Published: January 1, 2020, 4:30 PM
Updated: November 17, 2021, 3:44 PM

2021 Genesis GV80

The Hyundai Auto Group is stepping into the new year on the right foot by releasing teaser images of its first Genesis SUV, the GV80.

Based on a new rear-drive platform, the 3-row GV80 will become the fourth member of the infant Genesis lineup when it launches in Canada sometime in 2020 with standard all-wheel drive and a minimalist technology-focussed interior.

“Over the last four years, Genesis has established itself as a respected luxury brand with superior vehicle quality and a lineup of class-leading sedans with charismatic and discriminating style,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “With the launch of GV80, Genesis will elevate expectations for excellence within the luxury SUV market.”

The first images of the new SUV, created by Genesis Design studios in South Korea, Germany and the US, will be followed by a trickle of product details over the coming weeks leading up to the official sales launch of vehicle in the South Korean domestic market.

Evolved from the GV80 Concept introduced at the 2017 New York International Auto Show, the production vehicle features signature Genesis design cues such as the crested matrix grille, parabolic side-line (with power lines above each wheel to convey solidity. It borrows some of the concept’s design cues, such as LED lights up front and the parallel LED brake lights.

“The Quad Lamp, our design signature, introduces an unmistakable visual impression completely unique to Genesis,” said Senior Vice President Sang Yup Lee, Head of Genesis Design.

The G-Matrix pattern from the grille is mirrored not only on the wheel spokes, but also in the interior light fixtures.

The interior is minimalist in details, with the driver surrounded by high-mounted controls and basic buttons. The gear selector is a knob in the centre console and the touchscreen provides management over the climate control.

One item that will likely not make it to production from the concept is the hydrogen fuel cell electric powertrain, although we wouldn’t rule it out in the future, with the global push to electrification and growing development of hydrogen as an energy source.