Genesis has expanded its lineup with the new G70 compact sedan, introduced at the company’s design centre in South Korea and set to hit the domestic market next week, before heading out to other world markets, including Canada in Spring 2018.
Set to take on the likes of the BMW 3 Series, Cadillac ATS and Lexus IS, among others, the new G70 has similar traits — athletic performance, dynamic exterior and luxurious interior — with power coming from either a 2.0-litre turbocharged 4-cylinder or a 3.3 twin turbo V-6. Of course, it will also have the latest driving assistance systems, including collision avoidance, lane keep assist and adaptive cruise control.
“The launch of the Genesis G70 is an important milestone for our brand,” said Manfred Fitzgerald, Head of Genesis Division. “We deliberately chose Seoul, as this is our place of origin. This is where we are coming together with our customers and friends in the music industry to celebrate as a people’s festival.”
The compact car completes the new brand’s sedan lineup, joining the mid-sized G80 (introduced July 2016) and flagship full-sized G90 (launched three months after Genesis was introduced as a Hyundai brand in September 2015). Three more models (including an SUV) will join the brand by 2021, as may alternative powertrains.
Perhaps more importantly, though, is that the G70 shows off the future design direction for Genesis models.
“We modulated all parameters from the Genesis DNA to tailor a sport sedan,” said Luc Donckerwolke, Head of Genesis Design. This challenge required the highest skills and know-how. The G70 is designed to captivate all senses with its sensuous and tensioned muscular volumes.”
The sleek profile features a “hockey stick” beltline (meaning a kick-up at the base of the rear window, similar to BMW’s Hofmeister-Knick) and parabolic side-lines, which are destined to become Genesis signature cues, as are the linear LED daytime running lights on each side of the large, shield grille.
Ten exterior colours are offered — Victoria Black, Adriatic Blue, Mallorca Blue, Serengeti Brown, Himalayan Grey, Nürburg Grey, Siberian Ice, Havana Red, Santiago Silver, and Casablanca White, and.
The interior is characterized by functional elegance, evident in the large rotary switches of the centre stack, and the sport grip thick leather-wrapped steering wheel. Aluminum door handles, quilted leather door panels, metallic speaker grilles and quilted leather Nappa seats add luxurious touches to the driver focussed cabin. Seats have been lowered in the tub to enhance handling through a lower centre of gravity.
The interior palette includes Vanilla Beige, Obsidian Black, Tobacco Brown, Velvet Burgundy, and Sandstorm Grey. Sport models will add unique Sport Grey and Sport Red interior options.
Standard power comes from the 249-hp 2.0-litre turbo (boosted to 251 in the Sport model). Optionally, there is the 365-hp 3.3-litre twin-turbo V-6. The latter can take the sport sedan to 100 km/h in 4.7 seconds and attain a top speed of 270 km/h.
Among the many performance-oriented features are launch control, cornering assist and a mechanical limited slip differential.
Full specs for markets outside South Korea will be announced closer to each’s car launch.