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Genesis G90 breaks cover

Full sized sedan will become flagship of Hyundai’s new luxury line

Published: November 10, 2015, 8:35 AM
Updated: April 29, 2018, 1:29 PM

Genesis G90 sedan rendering

Barely a week after announcing Genesis as a standalone luxury brand, Hyundai has shown a rendering of the first car in the line, the G90 large sedan.

Although the line was created from the Hyundai Genesis that made its debut in 2008, the G90 is the flagship of the line. The replacement for the former Hyundai Equus, the car is loosely based on the Vision G Coupe Concept that Hyundai introduced at the Pebble Beach Concours d’Elegance in August 2015.

Genesis G90 sedan rendering

Hyundai has said it doesn’t want the Genesis line to become too technology intensive, as have some of the brands against which it hopes to compete for buyers. Rather, it intends to focus on human-centered technology – class leading safety features, technological innovations to ease the tediousness of driving and driving dynamics to keep the driving enthusiast engaged.

“Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers,” said Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor. “The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

Created by Hyundai’s newly-formed Prestige Design Division, the “Athletic Elegance” design language brings grace and profound elegance to the car’s significant proportions, says Hyundai. It announces its arrival with a grand radiator grille set in place by futuristic headlamps, above which flow character creases just below the window line all the way back to wide taillamp clusters.

The production G90 is set to debut to the public probably at the 2016 North American International Auto Show in Detroit and make its showroom debut in spring 2016. It will be followed by the G80 (the rebadged Hyundai Genesis sedan) later in the year, and four other models (reportedly including a mid-sized sedan, luxury coupe and SUV) over the next four years.