Genesis unveils concept crossover in New York

GV80 hints at future Genesis CUV, and provides brand's nomenclature plan

Published: April 12, 2017, 4:30 PM
Updated: November 21, 2021, 3:17 PM

Hyundai GV80 Concept

Hyundai’s upscale brand, Genesis, is giving birth to a new take on the customary concept crossover, which in this case is also an alternative fueled vehicle— a fuel-cell electric CUV, introduced at the New York International Auto Show.

The GV80 not only hints at a future Genesis utility vehicle, it also provides the nomenclature the upstart luxury brand will be using. Contemporary luxury brands are choosing simple alpha-numeric handles for its cars and then usually adding a letter for their similarly-segmented SUVs. Genesis decided on the G letter for its cars, and now appears to go with GV for its utilities.

“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”

The vehicle continues Genesis’ “Athletic Elegance” design language, showing off the prominent Genesis crest-like grille that here features a bold lower surround that’s very similar to the tab grille used in past SUVs from Hyundai Group’s other division, Kia. The tab notch establishes a centre virtual line of symmetry along the length of the vehicle.

The lights front and rear are thin parallel laser fiber-optic lines integrated into the body, rather than located behind bezels.

The GV80 rides on 23-inch wheels, which might be a bit much for the production vehicle, but they feature intricate mesh wide spokes that help reduce weight, cool the brakes, add a technological “wow” factor to the presentation, and would be incredibly difficult to clean of built-up brake dust.

Also for lightness and to improve aerodynamics, the side mirrors are thin, and the door handles are integrated into the doors just below a high crease just below the window line.

The interior is highlighted by its advanced technology, attention to detail and exquisite craftsmanship. The instrument panel display and gauge cluster are integrated into one 22-inch-long curved Organic LED display that stretches from the driver’s door to beyond the center-point of the IP. The display is a virtual combination of digital and classic displays, and the controller sits on an ash wood panel that adds elegance and opulence to the technologically advanced interior.

The cabin-length centre console separates the semi-aniline leather interior, with quilted diamond stitching, into four individual spaces for cabin occupants, with each of the passengers getting their own entertainment system.

“There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here,” concludes Head of Genesis Brand, Manfred Fitzgerald. “This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio.”