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GM eyes Indian middle class market

CEO Mary Barra concludes three-day fact-finding mission to Asia

Published: September 14, 2014, 5:00 PM
Updated: October 15, 2014, 9:14 PM

Barra India GM

“India represents a great opportunity for Chevrolet,” said General Motors CEO Mary Barra during a three-day recon mission to India. “With a relatively small vehicle population and rapidly growing, young middle class, India is expected to become one of the world’s three largest markets by 2020. 

“GM is working to better understand the Indian market so we can give Indian customers what they deserve – safe, high-quality Chevrolet vehicles with exceptional designs that exceed expectations.”

Barr met with Indian Prime Minister Narendra Modi and assorted stakeholders across the country while checking on her company's $1 billion to-date investment in the Indian market. Two plants, at Talegaon and Halol, can produce nearly 300,000 vehicles a year; the company also has a technical center there.

Barry and a team of execs visited their faciilities and met with employees, supplier and government. While in Pune at the Talegaon manufacturing facility, she joined the celebrations when the first for-export Chevy came off the line; the vehicles will first be exported to Chile starting soon. She also checked in on their dealer network.