With Chrysler introducing its new Ram HD pickups at the Texas State Fair last week and Ford debuting its 2013 F-150 King Ranch at the same event, it's not surprising that General Motors chose this time to remind people that there's a new Chevy Silverado and GMC Sierra coming next year.
GM released a photo of a camouflaged next-generation Silverado pickup undergoing testing at the company's proving ground in Milford, Michigan.
In addition to torture testing, GM says, its engineers are conducting the final validation testing on the light-duty pickups with particular attention to delivering a comfortable, well-balanced ride.
There's nothing in the photograph that reveals anything dramatically new about the Silverado's styling, although it does appear even more squared off in front.
Also not surprising given that GM has a long history of evolutionary change to its pickups that dates back about six decades – not too much change all at once.
The new Silverado, to be introduced as a 2014 model, will start production in 2013.