General Motors won't wait until Detroit's North American International Auto Show (NAIAS) in January to introduce its next-generation full-size pickup trucks, as had been widely expected.
Instead, the 2014 Chevrolet Silverado and GMC Sierra will be revealed to the media on December 13 at Michigan Motion Picture Studios in suburban Detroit.
They will go on public display for the first time at the NAIAS.
Automotive media conjecture suggests that GM didn't want to dilute the media coverage of the all-new seventh-generation Corvette, which is scheduled to debut at the Detroit show, by staging a second major Chevrolet brand introduction at the same venue.
Beyond testing photos, in camouflaged, the only glimpse of the new truck that GM has revealed is a teaser photo of its "jewellike projector-beam headlamp."