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Goodbye Chrysler, goodbye Fiat – hello FCA

New combined company to be called Fiat Chrysler Automobiles

Published: January 29, 2014, 4:00 PM
Updated: June 19, 2018, 9:03 AM

With Fiat's acquisition of the remainder of Chrysler now complete, the combined company has renamed itself Fiat Chrysler Automobiles and adopted the acronym FCA.

The company will be registered in the U.K., which offers an advantageous tax regime, under the umbrella of a separate parent company, called Fiat Chrysler Automobiles N.V., registered in the Netherlands.

That approach parallels the pattern established earlier by the merger of Fiat Industrial and CNH, the maker of Case and New Holland farm and industrial equipment, to NH Global N.V.

Common shares for FCA – which will be the world's seventh-largest automaker – will be listed on the New York Stock Exchange with an additional listing in Milan. Current Fiat shareholders will get one common share of FCA for each Fiat share.

FCA will encompass multiple automotive brands, including Alfa Romeo, Chrysler, Dodge, Ferrari, Fiat, Jeep, Lancia, Maserati, Ram and SRT.

While the registered domain for FCA has been established, the company has not yet announced the location for its headquarters. Currently, the pre-combined companies are run from separate offices in Detroit and Milan.

Sergio Marchionne, CEO of Fiat and Chairman/CEO of Chrysler Group, who has committed to leading the new company for the next three years, said: "Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors."

Marchionne was born in Italy and raised and schooled in Toronto, where he began his business career, and he holds both Canadian and Italian citizenship. He is scheduled to be the keynote speaker at the opening of the 2014 Canadian International Auto Show, in Toronto, on February 13.

New corporate logo

According to a statement from the new company, Fiat and Chrysler now require a new corporate identity representative of an organization that is much more than the sum of its two component parts, with an international reach.

Use of an acronym is said to helps create a transition from the past without severing the roots, while at the same time reflecting the global scope of the Group’s activities. Easy to understand, pronounce and remember, it is a name well suited to a modern, international marketplace, the company says.

The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganization of the new Group, which is expected to occur by the end of this year.