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Hummer is coming back and it's electric, under the GMC brand

Announcement, pushing numbers and featuring Lebron James, made during Super Bowl

Published: February 3, 2020, 12:00 PM
Updated: February 14, 2020, 2:49 AM

GMC HUMMER EV

General Motors recently announced that it’s Detroit-Hamtramck facility would build an dedicated electric truck. Then came word that it was planning to resurrect the Hummer name, and during the Super Bowl, the company showed off the new grille for an electric Hummer.

GM Detroit-Hamtramck factory

Marketed under the GMC brand, the Hummer EV is the centrepiece of a company initiative called the “Quiet Revolution,” in a campaign that features NBA star Lebron James, who has been a Hummer fan since high school, buying an H2 on signing his first contract at the age of 18.

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The spot throws out some impressive figures — 1,000 hp, 11,500 lb-ft of torque and 0-60 mph in 3 seconds (0-100 km/h in about 3.5) — and countering each with the expected near silence that is inherent in an electric vehicle.

Not much else has been released about the new EV, with the commercial ending with the launch date of May 20, 2020 (we expect more details to trickle out between now and then) and an expected showroom date of late 2021 (as a 2022 model).

2005 Hummer H2 SUT

However, at the announcement of the $2.2 billion investment in Detroit-Hamtramck to convert the facility to build a series of large electric pickups and SUVs, GM president Mark Reuss also announced that the first product off the line would be an electric pickup, so that means the GMC Hummer will likely be a reboot of the H2 SUT (2005-09), and rumours point to an SUV version in 2022.