Hyundai Canada launches all-new consumer website

Features include a vehicle comparison tool and a Canadian Black Book trade-in value estimator

Published: April 8, 2013, 1:00 PM
Updated: November 22, 2021, 4:02 PM

Hyundai Canada Consumer Website

Hyundai Auto Canada launched an all-new consumer website today at

"With Hyundai’s Fluidic Sculpture design philosophy now found across our vehicle line-up, we felt it was time to ramp-up the visual impact of our Canadian website to match the cars and trucks in dealer showrooms," said Steve Kelleher, president and CEO of Hyundai Auto Canada Corp.

"We’ve enhanced and expanded the site’s content as well," he added. "Our vehicle comparison tool, for example, helps shoppers evaluate the differences between a Hyundai vehicle and any other model on the market. Of course, it will also highlight the advantages our products have over the competition."

Other enhancements to the site include a complete 360-degree view inside-and-out of each model in every available colour, an enhanced tool to locate and get directions to the nearest dealer, comprehensive pricing pages, and a Canadian Black Book trade-in value estimator.

There's also a dedicated look-and-feel section for the company’s Equus full-size flagship luxury sedan.

Hyundai Auto Canada is one of a handful of automotive companies that offer such a comprehensive list of consumer shopping tools.

At the same time, Hyundai has decentralized hosting of the site to several servers spread across the country. As a result, the company says, the Hyundai Canada website will now deliver the fastest response time possible regardless of where the user is physically accessing the site.

The new site will complement two other supporting sites the company has launched in the last six months, including a mobile-and tablet-friendly site ( supporting all models and its premium car site ( for the Genesis and Equus luxury sedans.