Hyundai is exploring alternatives to autonomous vehicles with a concept that can use art and technology to be driven neuroscientifically.
Part of the “Art&Technology Lab” at the Los Angeles County Museum of Art(LACMA), conceptual artist Jonathon Keats’ The Roadable Synapse examines how art and technology can provide novel sensory experiences while driving.
Specifically, the Ioniq concept allows four vehicle characteristics to manifest themselves through the vehicle’s sound system — vehicle speed is conveyed through the tempo of the music playing on the audio system; autobody aerodynamics by adjusting the left/right speaker balance; engine RPM with an increase or decrease in music pitch; and, driving efficiency by audio distortion.
“Spearheaded by Project IONIQ, Hyundai Motor’s ongoing commitment is to create innovative mobility solutions enabling movement that is entirely free of limitations, enhancing the future lifestyles of our customers,” said John Suh, Vice President at Hyundai Motor. “We are constantly exploring how new forms of mobility can help us overcome current transportation limitations. Engaging with art and technology projects allows us to explore this field in entirely new ways.”
This isn’t the first time, Hyundai has participated in the LACMA’s Art&Technology Lab. In April, a Santa Fe was used by 3D Scanning studio ScanLAB Projects to display a digital diorama of Yosemite National Park inside the cabin.
The company has also supported Art & Technology projects the world over, through initiatives and exhibitions in London and Seoul, among others, which Hyundai says forms part of an overall project to contribute to the development of a sustainable art environment to deliver inspiration and unique experiences.
“For me, this collaboration has presented a remarkable opportunity to explore the future of transportation,” says Keats. “I have benefited greatly from the expertise of John Suh and Hyundai engineers, as well as the support of LACMA, all of which has allowed me to challenge conventional thinking with The Roadable Synapse.”
The Art&Technology Lab program supports artist experiments with emerging technologies, providing grants, in-kind support, and facilities to develop new projects at LACMA. To date more than 20 artists from all over the world have received awards through the Art&Technology Lab.