Hyundai concept points to future of Equus

HCD-16 “Vision G” Concept Coupe has obvious ties to Genesis

Published: August 13, 2015, 12:00 AM
Updated: November 23, 2021, 11:59 AM

Hyundai HCD-16 Vision G Concept Coupe

Hyundai is showing off the HCD-16 “Vision G” Concept Coupe that points to future luxury segment entries, such as a new Equus in iterations beyond the four-door sedan.

Although the new concept (Hyundai’s 16th corporate venture) has obvious ties to Genesis, (the look is similar to the new sedan, the G is blatantly Genesis, and it wears the winged Genesis badges front and rear), it is not the future Genesis coupe (which is actually due for a rework).

Rather, you have to look beyond the coupe fastback bodystyle; add a couple doors and you have a stylish and understated four-door coupe. In fact with the Vision G, Hyundai is more promoting the understated luxury look than the coupe body style.

A Hyundai release says the concept represents the company’s inspiration for a future family of premium products, suggesting there may be more to Equus in the future than just a luxury sedan.

“The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues,” said Peter Schreyer, Hyundai’s president and chief design officer.

Hyundai says it adopted the term “chivalry” in developing the car, indicating the company doesn’t see a need to be “in your face” in order to be noticed in the stylish, performance luxury car segment. It adds that it purposefully kept the car understated, despite the dramatic lines and its large size.

The long hood and high belt line hint at power and, the swept-back look speaks to speed, in an attempt to convey that image to the owner, before he/she steps into the equally elegant and simple interior that is also void of glaring displays of luxury.

“In keeping with a design that speaks to the owner rather than ‘the spectators’ who might see the car on the road, Vision G appears dynamic and in constant motion,” said Christopher Chapman, head of Hyundai’s U.S. design centre and leader of the coupe’s design team. “After all – and if all is right in the world – the only time an owner sees the exterior of the car is when it’s standing still.”

Still, it does have its technological “wow” features, most evident in doors that open themselves to allow entry to the understated cabin.

In keeping with the evolution of the lineup, the Vision G concept gets its power from the 5.0-litre Tau V8 that makes 420 hp and 383 lb.ft. of torque, which is now available lower in the rev range and spread out farther up the rpm dial.

The Ward’s Ten Best recognized engine has been optimized with modifications to the length of the intake runners, a timing chain with reduced friction and NVH (noise, vibration, harshness), increased compression ratio and upgraded injection, among others.

The HCD-16 “Vision G” Concept Coupe makes its public debut at the 2015 Pebble Beach Concours d’Elegance in Monterey, California.