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Hyundai concept to demonstrate new design direction

Intrado concept car to make its world debut at Geneva Motor Show in March

Published: December 13, 2013, 1:00 PM
We're still a month away from the beginning of the 2014 auto show season in Detroit, but Hyundai has already announced some details of a new concept car it will debut at the 2014 Geneva International Motor Show in March.

Hyundai says the concept, Called the “Intrado” (code name HED-9), demonstrates the company's commitment to innovation by previewing future styling cues and technological developments. 

Intrado is powered by a next-generation hydrogen fuel cell drivetrain that is both smaller and lighter than the one in Hyundai’s limited-production Tucson/ ix35 FCEV. 

It will be the first Hyundai concept car to feature styling inspired by “Fluidic Sculpture 2.0”, the latest iteration of Hyundai’s signature design language. 

The result of close collaboration between Hyundai’s design and engineering teams, much of the work on Intrado was done by Hyundai’s European R&D centre in Rüsselsheim, Germany, as reflected in the car’s HED-9 codename (Hyundai Europe Design).

The Intrado name derives from the underside of an aircraft’s wing, which produces the lift needed to make flight possible. 

Some of the car's technical elements are similarly aviation-inspired, including a lightweight structure that pairs advanced materials with revolutionary construction, design that follows the vehicle’s purpose, and a highly efficient powertrain.

“Hyundai Intrado envisages a motoring future that encapsulates the efficiency and freedom associated with flying," said Peter Schreyer, Hyundai's president and COO. 

"I believe in the power of mobility to deliver emotional as well as physical connections, and this car helps us find again the joy of discovery," he added. "Intrado shows that future cars can be both relevant and exciting.”