Hyundai has taken the charity car a step farther not by giving a car away in order to raise funds for charity, but by having the car actually collect money for charity.
Hyundai Motor UK is raising money for Stand Up To Cancer with a world-first fundraising initiative — an Ioniq electric vehicle that has been customized into a “contactless car,” meaning it can accept donations simply by having people tap their chip cards to the car’s body panels.
The car’s body has five embedded payment points where people can tap their debit or credit cards to donate £5 or £10 to Stand Up To Cancer, and return audio, visual and electronic acknowledgement of the donation, including special LED-readout licence plates front and rear that keep real-time running total of donations).
Further, the car also offers an in-car photo booth where givers can snap some selfies and instantly print them out so they can be affixed to the car’s exterior. The idea is to have the car completely covered in head-shots of supporters by the time it ends its fund-raising campaign in November 2017 (after a summer and fall road tour at select events and Hyundai dealerships, starting in May).
“We’re always looking for new ways to engage and excite supporters and Hyundai has come up trumps with the creation of the world’s first Contactless Car,” Rachel Carr, Head of Stand Up To Cancer. “It’s an exciting partnership that brings a fun and simple way of donating to the masses. We’re hoping people across the UK will be impressed and inspired by the vehicle and will choose to tap and donate to support Stand Up To Cancer’s work to bring kinder and better treatments to patients, faster.”
The contactless car expands on the technology used during the 2016 Stand Up To Cancer campaign, during which cash-bucket collectors were equipped with the tap-to-donate touchpoints. The pilot project was deemed a huge success, with the campaign registering 25% of its total donations from the contactless technology.
The bespoke Ioniq will be custom-made with Ardunio micro-controllers and Raspberry Pi micro-computers to ensure the car thanks the giver and that the tally is updated instantaneously with each contactless donation.
“We are extremely proud to be supporting Cancer Research UK this year as an official partner of Stand Up To Cancer, and we’re helping in the way that we know best - with innovation,” said Tony Whitehorn, President and CEO of Hyundai UK. “Our world-first Contactless Car will be designed to make joining the rebellion against cancer as easy, convenient, and as engaging as possible. I hope that people will come together, with their cards at the ready, and give generously to such an important cause that will save lives across the UK.”