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Hyundai Intrado concept debuts in Geneva

Compact crossover concept envisages requirements of the millennial generation

Published: March 6, 2014, 3:00 PM
Updated: April 29, 2018, 2:45 PM

Hyundai Intrado Concept Car

Hyundai unveiled a new concept car called Intrado at the 2014 Geneva Motor Show this week.

More than just a styling exercise, the Intrado is a study of lightweight materials and construction technologies – including the use of carbon fibre reinforced plastic (CFRP) in structural members.

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At the heart of the car is a super-lightweight frame formed from a mixture of advanced materials and constructed by new manufacturing and joining techniques.

Intrado is the first concept designed under the direction of former Kia design chief, Peter Schreyer, since he was appointed president of Hyundai Motor Group in January 2013, and it reflects his brief to explore daring new design possibilities for the Hyundai brand.

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Intrado was styled at the Hyundai Design Centre Europe in Rüsselsheim, Germany – as indicated by its codename, ‘HED-9’ (Hyundai European Design-9) – in collaboration with its Korean counterpart.

Hyundai Europe says the Intrado envisages the compact car requirements of the millennial generation. The interior focuses on usability and adaptability, with innovative materials and contrasting colours designed to appeal to the ubiquitous "buyers with an active lifestyle."

The concept car is powered by a next-generation hydrogen fuel cell powertrain, with a 36 kW lithium-ion battery..