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Hyundai previews new Genesis

Latest iteration of Korean marque's premium sedan is a head-turner

Published: October 23, 2013, 3:00 PM
Updated: July 7, 2018, 8:00 PM

Genesis Essentia Concept

South Korea's largest automaker held a hometown preview for local media of its all-new 2015 Genesis sedan, and the renderings point to its being a looker. The goal of the world-premiere event was to promote domestic launch later this year; it will appear in major markets next year.

Attending execs said their Fluidic Sculpture design philosophy evolves to the next level with the new Genesis, dubbing it "Fluidic Sculpture 2.0." The modern Hyundai look is apparent in the singular hexagonal grille, rich "visuotacile" (so says Hyundai) colour, material and finishes.

Details are scarce and mostly cloaked in PR-speak, so about all we know is what the pictures tell us: that its hood is longer (and wheelbase too?), the cab is set back and the roofline more sloped, the decklid shorter and the nose blunter. All in all, it's a pretty arresting machine. The automaker said it will add an AWD option, HTRAC, when it appears next spring.

It focuses on "Human Machine Interface," which is purported to allow more convenient and effective use of vehicle functions, with categorized switches (presumably meaning clustered together), standardized symbols, and improved feel.

Improved structural rigidity, an Emergency Fastening Device (EFD) system (which tightly fastens in passenger in a crash), and Pre-Safe seatbelts (which warn of danger in advance by tightening seatbelts) are on board for improved safety. It will also have an improved suspension, improved lateral stiffness of front and rear suspensions, and "excellent" weight balance with features including Advanced Traction Cornering Control.

Hey, it's good looking. What else do you need to know?