Strategic Vision, a U.S.-based research firm, has pronounced Hyundai as the top ranking automotive brand in its 18th annual Total Value Index (TVI) study.
It was Hyundai's first time at the top of the TVI rankings. The Hyundai Equus was the Luxury Car class leader and it had the highest TVI score in the industry.
North-American automakers accounted for the most Total Value segment leaders with both Chevrolet and Ford each earning four class victories.
Chevrolet took class honours with the Spark, Cruze, Volt and Traverse, and Ford with the Fiesta Sedan, Fusion, Focus Hatchback, Taurus, Explorer and Lincoln Navigator.
Toyota had four class wins with the Prius c, Scion FR-S, FJ Cruiser and Tacoma.
The Total Value Index was based on Strategic Vision's study of almost 46,000 new car buyers (in the U.S.) who purchased 2013 models during the September 2012 to March 2013 period.
It examined the quality of the buyer's complete ownership experience and addressed the customer's assessment of economic consequences from two perspectives:
> Immediate – total down payment including drive-off costs, warranty costs, special incentive programs, etc.
> Expected – based on expected reliability, durability, resale value, Durability,fuel consumption, etc.
The top-ranked vehicles in Total Value in their segments as rated by new vehicle buyers in Strategic Value's study, with their scores, were:
Micro Car - Chevrolet Spark – 667
Small Car - Ford Fiesta Sedan / Chevrolet Cruze / Hyundai Elantra Sedan – 653 / 651 / 651
Small Multi-Function Car - Ford Focus Hatchback - 716
Small Alternative Powertrain (APT) Car - Toyota Prius c 630
Mid-Size Car - Hyundai Sonata / Ford Fusion - 686 (tie)
Mid-Size Multi-Function Car - Volkswagen Jetta SportWagen - 637
Mid-Size Alternative Powertrain (APT) Car - Chevrolet Volt -711
Full-Size Car - Ford Taurus / Dodge Charger – 635 / 634 / 634 (tie)
Near-Luxury Car - Cadillac ATS / Lexus ES 350 – 696 / 694 (tie)
Luxury Car - Hyundai Equus - 804
Luxury Multi-Function Car - Volvo XC70 621
Specialty Coupe - Scion FR-S - 708
Premium Coupe - Hyundai Genesis Coupe - 727
Standard Convertible - MINI Cooper Roadster - 726
Premium Convertible/Roadster - Porsche Boxster -708
Standard Pickup - Toyota Tacoma - 595
Full-Size Pickup - Chevrolet Avalanche - 618
Heavy Duty Pickup - GMC Sierra 2500/3500 - 550
Entry SUV - Toyota FJ Cruiser - 623
Entry CUV - Mitsubishi Outlander Sport (RVR in Canada) - 653
Mid-Size SUV - Ford Explorer - 650
Mid-Size CUV - Chevrolet Traverse - 648
Full-Size Utility - GMC Yukon XL - 608
Near-Luxury Utility - Cadillac SRX - 673
Luxury SUV - Lincoln Navigator - 651
Luxury CUV - Porsche Cayenne - 649
Minivan - Toyota Sienna - 627