As much as the music that they played, one of the attractions of the Wurlitzers and other jukeboxes of the mid-twentieth century was their vivid, contrasting colours.
Nissan hasn't missed the connection between its own Juke and colour, although it references the early days of hot rods and custom cars as inspiration – "when metalflake paint jobs and elaborate pinstriping set hardcore enthusiasts and their rides apart from the crowd."
Whatever the inspiration, Nissan Canada is offering a host of bright new ways for Juke owners to personalize their rides with colour. Beginning this month, the company will enable Juke buyers, or existing owners, to create a personalized look and feel for their rides right off the dealer lot with the introduction of the Juke Colour Studio program.
Twelve Nissan accessory items – in a range of six colours – will be available through Nissan dealers for installation at the time of purchase or retrofit later.
The available colours include: red, orange, black, purple, white, matte black and carbon-fibre look.
Available accessories include: Front and rear bumper accents, headlight trim rings, side mirror caps, door handle covers, side door sills, rear roof spoiler, hatch handle finishers, lower hatch accent, interior inserts (tweeters and vents), floor mats, 17-inch aluminum-alloy wheels and centre caps.
All Juke Colour Studio accessories are designed for the 2015 model, but most will also fit on 2011-2014 Jukes.
Owners can mix and match the various colour combinations and each item can be purchased a la carte or all together. The accessories can be purchased and installed at the dealership (dealer labour charges apply) or installed by the customer after purchase.
For those buying the cars new, the cost of the accessories can be added into the Juke's purchase or lease costs and rolled into the regular payments.
With custom colours and features being offered on everything from mobile phones to kitchen appliances how could automakers not cash in on the personalization trend – however garish the end result.