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Infiniti Q30 concept set for Frankfurt

Q30 Concept heralds Infiniti’s planned expansion into new premium segment

Published: August 8, 2013, 10:00 AM
Updated: April 29, 2018, 3:05 PM

Infiniti Q30 Concept sketch

Infiniti has confirmed that it will premiere a concept car, designated Q30, at the Frankfurt Motor Show in September.

The Q30 Concept is said to represent the brand's design vision for a compact Infiniti vehicle aimed at a new generation of premium customers. Although it has done so in the past, Infiniti does not currently offer a compact premium car.

Adopting the brand's new naming regimen, the Q30 concept is said to represent the latest evolution of the design philosophy Infiniti introduced with the Q50, which made its global debut at the North American International Auto Show in Detroit in January.

Like the Q50, the Q30 Concept incorporates design cues from Infiniti's Essence, Etherea and Emerg-e trio of concept cars.

"This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy," says Infiniti president, Johan de Nysschen.

"In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality," he adds.

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According to the company, its goal is to provoke a radical shift in the premium compact segment, reaching beyond the dominant design idioms of today.

"(The) Q30 Concept is slender, sleek and seductive," says Alfonso Albaisa, Infiniti's executive design director.

"When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It’s almost like they’re floating," he explains. "That’s the muscularity we were aiming for with Q30 Concept."

The production car previewed by this concept is said to be the first Infiniti model influenced by Sebastian Vettel from its inception. According to the company, the three-time Formula One world champion is playing an active role in infusing the brand with race-bred performance.