In a deal that extends from 2013 through 2016, Nissan's premium Infiniti brand is increasing its technical ties with the Red Bull Racing Formula One team. Effective with the 2013 season, the team will officially be known as Infiniti Red Bull Racing.
Infiniti has been a sponsor of the team since 2011, but the new deal is said to involve a deeper technical, as well as marketing, involvement, deepening collaboration on engineering and development projects.
Nissan's Alliance partner, Renault, is the engine supplier to Red Bull Racing, which claimed its third Formula One Constructors’ world championship for the 2012 season. In addition, Sebastian Vettell won his third consecutive world's championship driving a Red Bull car.
Adrian Newey, Red Bull Racing’s chief technical officer commented that: "Formula One presents immense design and engineering challenges on a daily basis. Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season."
Johan de Nysschen, president of Infiniti, said, "While our first 24-months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing. As title partner, INFINITI RED BULL RACING will help us garner even more worldwide exposure for our brand, products and technology."