On the eve of its formal debut at the Frankfurt auto show tomorrow, Jaguar revealed its already-teased C-X17 Concept crossover vehicle to the international automotive media at a private function tonight.
Confirming one of the worst-kept secrets in the industry, the company also announced plans to introduce an all-aluminum mid-size sports sedan to compete directly with the Audi A4, BMW 3-Series and Mercedes-Benz C-Class.
According to the company, that architecture will enable Jaguar to grow its product portfolio, targeting high-growth areas of the premium market.
"With this technical foundation, we will dramatically expand Jaguar's product offering, market potential and customer appeal," Hallmark added.
Then, referring to the media throng surrounding the car, he said, "I think we might already have it."
According to industry scuttlebutt, a production version of the concept would likely be named XQ or Q-Type.
The new mid-size sedan, rumoured to be called XS, is likely to share much of the styling apparent in the C-X17 Concept, particularly from the windshield forward.
The sedan and crossover will share what is expected to be the first aluminum unibody structure in the segment, as well as all-wheel-drive and a newly-developed four-cylinder engine, and the V-6 from the F-Type, all of which will also be shared with Land Rover.
The new modular and scalable aluminum architecture is said to enable high-volume production while allowing competitive interior packaging. Inside, the C-X17 features four bucket seats and two rear "leisure seats" that swing out from the cargo area.
Jaguar says The C-X17 could offer refined on-road dynamics and car-like handling, thanks to its low height, optimized centre of gravity, and use of cutting-edge dynamic technologies such as Torque Vectoring.
With Torque Vectoring, the car uses its brake system to balance the distribution of engine torque to the wheels during cornering, reducing understeer and maximizing grip.
The first production Jaguar to employ the new architecture will be a the mid-size sedan, which will launch in other markets in 2015 and in North America in 2016.