Jaguar is the headline sponsor of Clerkenwell Design Week, an annual festival and trade show held each may in the Clerkenwell district of London, England, which is the heart and home of the UK's design industry.
The event hosts an array of the world's most notable design, architectural and creative names, in addition to a programme of workshops, presentations, product launches and debates – and a Jaguar-instigated student design competition.
The company wanted to create something bespoke for the event to highlight the artistic nature of vehicle design and the importance of inspiring fresh new talent to join the industry.
To that end, it approached both the Vehicle Design and Textile Design departments of the Royal College of Art with a brief to create a joint exterior and interior form study that expresses the vision of a future Jaguar design language in either a sports or luxury context.
Teams of students from both disciplines were asked to consider proportions, surfacing, line interactions and aesthetic beauty when expressing their visions. The intent was to push their creativity and introduce them to the complex processes involved in bringing ideas to life within a global design studio.
Nine different teams each presented their proposals to the Jaguar Advance Design team and the submission of Ewan Gallimore and Claire Miller eventually emerged as the winner. Their sculpture was unveiled to an exclusive audience at the opening of the Clerkenwell Design Week, which ran in London from May 21-23, 2013.
"We began the project by looking at light, specifically the way the light falls within the space at Clerkenwell. We thought about how our form could accentuate this light and convey volume through its use of materials and our knowledge of how these materials react with one another.
"Our form relates to the Jaguar brand through its sculptural volumes, bespoke materials and visual lightness. These elements helped us to create a sculpture that aimed to display a seamless transition between interior and exterior space."
In addition to pushing their creative boundaries, the students were also able to experience the tight schedules and strict deadlines that are part of working in a global design studio.
They had just two weeks to conceive and present their design proposals and within three days of announcing the winning submission, Ewan and Claire were in the Jaguar Advanced Design studio meeting the design team, and discussing how best to proceed with the development of their installation before handing over to digital modeling in preparation for manufacture.
"Jaguar enjoys a successful relationship with the Royal College of Art and several Jaguar designers, including myself and Ian Callum, are RCA Alumni," said Julian Thomson, Jaguar Advanced Design director.
"This has been a fantastic opportunity to once again work with the best car design students in the world and challenge both ourselves and the students with a view on how expressive Jaguar design can become in the future."