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Jaguar inspires Desire, released today in London

Ridley Scott Associates debuts short film of "betrayal, retribution, passion and greed"

Published: April 24, 2013, 6:15 PM
Updated: April 29, 2018, 3:15 PM

desire screen grab

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The short film Desire by Ridley Scott Associates (RSA) made its debut at Sundance London today starring Golden Globe and Emmy Award-winning Brit Damian Lewis, Spaniard Jordi Molla, and American Shannyn Sossamon; it also features "Burning Desire," an exclusive track by singer-songwriters Lana Del Rey.

Director Adam Smith described the project as "a real adventure, a story of betrayal, retribution, passion and greed."  RSA producer Caspar Delaney described the shoot's location in the Chilean Atacama desert as perfect for the film and "one of the most spectacular landscapes and locations in the world."

But of course, the real eye candy in the film is the hot red F-Type, the first two-seater sports car from Jaguar since the iconic E-Type 50 years ago.

Ian Armstrong, Global Marketing Communications Director, Jaguar, said: “Jaguar is synonymous with some iconic moments in cinematic history, and we're excited about reigniting this powerful combination through a British-led, world class artistic project. We believe, alongside Ridley Scott Associates, that we have a visionary and outstanding quality filmic product, which is a great platform for our most important product launch in 50 years - the F-TYPE Jaguar."

Of her collaboration with Jaguar, Del Rey said, "Film has always been so precious to me and I’m so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis. Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions – and sticking to it. It’s just good to know now, with people like Jaguar and working with them, that I’m not the only one out there with such strident, creative beliefs.”

Catch Desire for yourself at http://youtu.be/41Qztg4EjmM

Watch Damian, Shannyn and Jordi in action in three behind the scenes videos that offer insight into the production process, driving stunts and words from Desire's leading man:

Part one: http://www.youtube.com/watch?feature=player_embedded&v=u4FCkXDNjMM
Part two: http://www.youtube.com/watch?v=XhfkcvM5Lvk
Part three: http://www.youtube.com/watch?feature=player_embedded&v=d7NxNqkanyA