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Jaguar looks to students for future direction

Signs partnership agreements with two California design schools

Published: May 31, 2015, 12:00 PM
Updated: June 3, 2015, 12:23 PM

Jaguar inks partnership with design schools - Julian Thomson, Director of Advanced Design, Jaguar poses with the 2015 F-TYPE Coupe at Art Center College of Design (ACCD) in Pasadena, California to  announce Jaguar’s partnership with ACCD and Academy of Art University in San Francisco, which will provide students the opportunity to work on special interior and exterior Jaguar design projects.

Jaguar is hoping to get some fresh thinking into its designs by forging partnerships with two premier California design schools — the Art Centre of Design (ACCD) in Pasadena, and the Academy of Art University (AAU) in San Francisco.

ACCD will develop interior and exterior concept of a Jaguar sports car for future generations of drivers, while AAU design teams will work on creating one of two futuristic Jaguar interior designs. The company has presented the design schools with design briefs that will go toward the creation of concept vision halo sports car and a 2 2 four door sports coupe. Both are planned for no earlier than the 2030 model year.

The 12-week program takes place over the summer semester, with Jaguar design teams interacting with the students and ultimately judging (together with school faculty) the students’ work to select the most successful designs.

Students will work in an environment similar to that of a major global automotive design studio, taking concept sketches to scale models (both digital and in clay), under the guidance of Jaguar Design Director Ian Callum, who will provide inspiration and have the final say on design approvals.

“Partnering with Pasadena’s Art Center College of Design and San Francisco’s Academy of Art University will be an exceptional design experience for both the students and Jaguar,” said Callum. “The program will provide unique insight for both design schools and Jaguar as to what performance and luxury may look and feel like in the future.”

The Art Center College of Design is world renowned for its Transportation Design program that started more than 80 years ago. Graduates of the college are influencing decisions at the majority of the world’s automotive design studios. Under the direction of the Jaguar Design team, students will undertake the design of an iconic gasoline powered sports car to explore future design philosophies for Jaguar, emphasizing form and visual identity. The team will create both interior and exterior concepts in physical and digital form.

Founded in 1929 and located in San Francisco, the Academy of Art University is the largest private Art and Design school in the country with a student body of over 17,000. The school’s industrial design department was established in 1992, and a transportation design major was added in 1998. The AAU teams will work on two interior design briefs — an interior environment for a halo sports car and an interior cabin for a 2 2 seat configuration in a large ultra-luxury sport four-door four-door coupe. Teams will be made up of industrial designers, color and materials designers, human machine interface designers and digital modeling designers. The Academy of Art University program will also benefit from Jaguar Land Rover’s Portland facility where cutting edge technology and groundbreaking interface design are cultivated.