Jaguar preps for new all-electric XJ sedan

New XJ to be developed by same designers and product developers as I-Pace

Published: July 6, 2019, 5:30 PM
Updated: November 21, 2021, 2:52 PM

2019 Jaguar XJ50

Jaguar Land Rover has announced plans to build a range of electrified vehicles at its Castle Bromwich facility, starting with the next generation of the Jaguar XJ sedan.

“The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK,” said Prof. Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover. “We are co-locating our electric vehicle manufacture, Electronic Drive Units and battery assembly to create a powerhouse of electrification in the Midlands.”

Announced as the last of the current generation XJ flagship sedan rolled off the line, the company announced that the next XJ would be all-electric. JLR also called for creation of a giga-scale battery production facility in the UK, to further the Isles’ leadership in electrification.

“Convenience and affordability are the two key enablers to drive the uptake of electric vehicles to the levels that we all need,” said Speth. “Affordability will only be achieved if we make batteries here in the UK, close to vehicle production, to avoid the cost and safety risk of importing from abroad. The UK has the raw materials, scientific research in our universities and an existing supplier base to put the UK at the leading edge of mobility and job creation.”

JLR claims its new Battery Assembly Centre, due to commence operations in 2020, will have a capacity of 150,000 units. A giga-scale battery production facility will further the government’s Faraday Challenge, calling for development of batteries that are smaller, denser and cheaper to build.

The new XJ will be developed by the same team of designers and product development specialists that put the Jaguar I-Pace on the road. The company is aiming for the expected XJ levels of design and luxury, combined with intelligent performance that will now be on a completely different level.

It will be built on JLR’s next-generation Modular Longitudinal Architecture (MLA), the in-house platform that can accommodate full electric power, internal-combustion engines and a combination of both.