Jaguar virtually entices young engineers

Noodle from virtual band Gorillaz appointed newest global ambassador

Published: October 7, 2016, 5:30 PM
Updated: November 21, 2021, 3:23 PM

Noodle Jaguar Formula E

Hoping to attract a new generation of engineers and buyers, Jaguar Land Rover has enlisted the talents of Japanese guitarist Noodle, founder of the virtual band Gorillaz in 1998.

The company, which is the UK’s leading investor in Research and Development, announced a commitment to addressing the skills and technology innovation gap facing manufacturing worldwide with entry into the Formula E championship for single seat, open-wheel race cars. The idea is for its newest global ambassador to inspire youngsters to pursue education and careers in technology and engineering.

“By 2022 we’re facing a shortfall of 300,000 skilled engineers in the UK alone. It is our responsibility to change this future by inspiring young people,” said Fiona Pargeter, Global PR Communications Director, Jaguar Land Rover. “Yes we want to be successful on track, but Formula E can be a once in a generation opportunity to inspire the future generations of engineers. A global platform to inspire and attract young children to a career in innovation and engineering – through Panasonic Jaguar Racing’s partnership with Noodle we hope to inspire millions of young people to help invent the future.”

The Panasonic Jaguar Racing team will help promote the development of the next generation of electric vehicles through the innovation for the racetrack. Noodle, which has been voiced by several actresses and vocalists, including The Talking Heads’ Tina Weymouth, will highlight the excitement in helping to develop the next generation of electrified road going vehicles through the fun and excitement of racing, in the process helping to inspire the next generation of young engineers male and female.

“(Formula E is) a baby just two years old and it only uses electric cars. Think of all the research and development into electrical (motors),” enthused Noodle, whose band has released five albums since 2000 and sold in excess of 100 million records. “It will have benefits for the whole world, so I want to nurture it, support it and help it grow strong. Like one of those Tamagotchi. Remember them?

“The young minds of today are the engineers of tomorrow,” she concluded. “We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world!”