Japanese brands top Canadian fleet value awards

Nissan and Toyota share top ranking in Vincentric awards followed closely by GM

Published: July 12, 2014, 11:00 PM

2014 Nissan Pathfinder Hybrid

When you think of fleet vehicles, if you ever do, chances are you envision something like a (past-generation) Chevrolet Impala or Dodge Sebring – the lunchboxes of rental car fleets across the continent.

But there's much more to the fleet business than daily rentals and what's happening in that business can provide valuable information when shopping for a personal vehicle.

Which is where the Vincentric Canadian Fleet Awards come in. Each year, Vincentric, a U.S.-based automotive data compilation and analysis firm, conducts a total-cost-of-ownership analysis of vehicles available for the fleet market to determine which provide the best value over their life-cycle.

Unlike surveys and analyses conducted by some other American based firms, the Vincentric study includes Canada and for the past three years they've published separate results and award winners for Canada based on Canadian data.

To do so, Vincentric analyzed over 1,900 vehicle configurations in 24 different lifecycle cost scenarios, using eight cost factors including depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost and repairs.

The results? For 2014, Nissan and Toyota the top spot, with General Motors not far behind in third.

The two Asian brands each won a total of eight Vincentric awards, while GM claimed seven, led by its Buick and Cadillac brands. Chrysler, Mercedes-Benz and Ford each earned four awards each.

"With a three-year history of fleet awards in Canada, we are noticing some trends," said David Wurster, president of Vincentric.

"The Mercedes-Benz Sprinter and the Toyota hybrids have had strong performances all three years, with GM and Ford also consistently delivering numerous award winners.The Nissan line-up and Ram trucks also had a strong presence in the awards this year, which will give fleet operators a wide range of choices when using total cost of ownership to help guide their vehicle selections."

The full list of award winners follows:


Micro                                           Mitsubishi Mirage ES 5D Hatchback

Subcompact                                 Toyota Yaris CE 3D Hatchback

Compact Hatchback                       Mazda Mazda3 Sport GX 5D

Compact Hybrid                             Toyota Prius c Base 5D Hatchback

Compact Sedan                             Nissan Versa SV

Premium Compact Sedan               Cadillac ATS Base 2.5

Electric/Plug-in Hybrid                    Nissan Leaf S 5D Hatchback

Mid-Size Sedan                              Toyota Camry LE

Mid-Size Sedan, Hybrid                   Toyota Camry Hybrid LE

Premium Mid-Size Sedan                 Buick Verano Base

Premium Mid-Size Sedan, Hybrid      Lincoln MKZ Hybrid

Large Sedan                                   Chevrolet Impala LS

Premium Large Sedan                     Buick LaCrosse Base

Prestige Sedan                               Audi A8 TDI Base Quattro 3.0

Wagon                                           Subaru Impreza Base 5D Hatchback

Premium Wagon                             BMW 3 Series Diesel 328d xDrive 4D


Entry-Level Compact Crossover        Mitsubishi RVR SE Utility 2WD

Mid-Level Compact Crossover           Toyota RAV4 LE 4D Utility FWD

Premium Compact Crossover            Buick Encore Convenience FWD

Mid-Size Crossover                          Dodge Journey SE Plus FWD

Premium Mid-Size Crossover            Infiniti QX60 Base

Large Crossover                              Ford Explorer Base EcoBoost FWD

Premium Large Crossover                Buick Enclave Convenience FWD

Crossover Hybrid                            Toyota Highlander Hybrid LE 4D Utility

Compact SUV                                 Chevrolet Trax 1LT FWD

Mid-Size SUV                                 Nissan Pathfinder S 2WD

Mid-Size SUV, Hybrid                      Nissan Pathfinder Hybrid SV 4WD

Large SUV                                     Toyota Sequoia SR5

Premium Large SUV                       Mercedes-Benz GL-Class GL350 BlueTEC


Compact Pickup                             Toyota Tacoma Base Access Cab 4x2

Full-Size 1/2-Ton Pickup                 Ford F-150 XL Reg Cab SWB 2WD

Full-Size 3/4-Ton HD Pickup            Ram 2500 ST Reg Cab 2WD

Full-Size 1-Ton HD Pickup               Ram 3500 ST Reg Cab 2WD


Minivan                                         Dodge Grand Caravan SXT