The Automobile Journalists Association of Canada (AJAC) announced the Jeep Cherokee as the 2014 Canadian Utility Vehicle of the Year at the opening of the Canadian International Auto Show (CIAS) in Toronto.
"From our engineers, to our management, to the people on the assembly line and everyone in between, I can’t truly express how excited we at Chrysler Group are to see the all-new Jeep Cherokee named 2014 Canadian Utility Vehicle of the Year by AJAC," said Reid Bigland, President and CEO, Chrysler Canada.
"To achieve this honour amongst such diverse and worthy competition is both humbling and a reinforcement of our goal to completely redefine what Canadians should expect from an affordable, mid-size SUV. Whether through its cutting-edge design, class-exclusive tech like a segment-first nine-speed automatic transmission, legendary Jeep 4x4 capability or more than 70 advanced safety and security features, the 2014 Cherokee is resonating well with consumers."
The Jeep Cherokee was also the winner of the "Best New SUV/CUV under $35,000" class.
At the same ceremony, the Mazda6 was announced as the winner of the AJAC 2014 Canadian Car of the Yea
Twelve category winners, announced on December 3, 2013, were eligible for either the top "Canadian Car of the Year" or "Canadian Utility Vehicle of the Year" awards.
The overall and category winners represent the vote results from 80 AJAC-member journalists, who gathered last October in Niagara Falls, Ontario for a five-day test-drive evaluation of brand-new or significantly changed vehicle models at an annual event known as "TestFest."
The results are based on a combination of objective data and evaluation by those journalists of 174 vehicles, driven in categories, back-to-back on the same day, under the same conditions, on closed and public roads, so as to ensure fair comparison and consumer relevance.
Every detail, from safety features to cargo capacity, is thoroughly scrutinized and individually rated by secret ballot. Over 40,000 data fields are generated and tabulated by KPMG to determine the winners. The vote results are kept confidential – even from AJAC – until announced publicly at the auto show.