Kia Canada has entered into an agreement with an as yet unidentified car sharing organization to offer students at 15 universities and colleges across Canada access to a variety of vehicles from the automaker's lineup.
This alignment, which is said to be the first of its kind in Canada, will provide the opportunity for students to access vehicles on and off campus at their convenience in a membership sharing format.
Mercedes-Benz is involved in the car2go car sharing service with its Smart fortwo cars in Calgary, Toronto and Vancouver, although not specifically at universities.
The Kia vehicles for the new program have been selected to appeal to a student lifestyle. They include the Kia Soul compact and the Kia Rio sub-compact sedan and hatchback.
"We are excited about launching this unique program to students across the country as it will allow students a first-hand experience with some of our new and exciting lineup" said Robert Staffieri, director of darketing for Kia Canada.
He also suggested that, "this alignment provides a great opportunity to promote driver responsibility in support of our partnership with MADD Canada."
Further details on the new car-sharing program will be launched on August 20, 2013.