Kia designer becomes company president

Peter Schreyer is the first non-Korean to hold the position of president at Kia

Published: December 31, 2012, 4:00 AM

There's no question that Kia's phenomenal success in recent years is due at least in part to the avant garde styling of its vehicles, which has helped transform the global reputation of the brand.

The man behind that distinctive look is Peter Schreyer, the chief design officer at Kia, and he has been rewarded for his accomplishments by being appointed president of the company – the first ever non-Korean to hold that title.

Schreyer joined Kia in 2006 from the Volkswagen Group to create a new design-led product strategy for the brand. Schreyer has publicly expressed his commitment to Kia and his desire to remain with the company and to make Kia the most design-focused Korean car manufacturer.

Schreyer is originally from Bavaria, in Germany. He studied at the Royal College of Art before becoming part of the Volkswagen Group’s design team, where he contributed to the distinct appearance of several VW and Audi models including the Passat and the Audi TT.