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Kia nabs design honours

Industrial Designers Society of America lauds Stinger & Soul

Published: July 19, 2014, 1:00 PM
Updated: April 29, 2018, 2:34 PM

Kia GT4 Stinger

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Kia's growing reputation for nifty design got a boost this week when the Industrial Designers Society of America (IDSA) bestowed on the brand a couple of Excellence Awards in the transportion category; the GT4 Stinger concept and the 2014 Soul, received Silver and Bronze awards, respectively. 

The automaker's prior IDEA award was a bronze for the 2012 Kia Rio sub-compact.

The IDSA is an industry advocacy group whose awards are meant to honour those designs that affect quality of life and promise significant economic impact through innovation; categories include Computer Equipment, Environments, Design Strategy and more in addition to Automotive and Transportation categories. Criteria include innovation, user benefit, sustainability and visual appeal.

The Kia design team has since 2006 been led by president and chief design officer Peter Schreyer, who is widely known for his design work on the Audi brand. Kia's second-generation Soul also received Red Dot and iF awards for its design.

The GT4 Stinger was introduced at the 2014 North American International Auto Show in Detroit in January. The 2 2 RWD design gets power from a 2.0-litre turbocharged T-GDI four-banger that produces 315 hp. The 2014 Soul got a new chassis and greater dimensions, along with increased torque and suspension upgrades.

BMW's electric/hybrid i3 was the Gold award winner in the automotive category.