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Kia Super Bowl ad tackles sensitive subject

TV spot addresses the inevitable question, "Where do babies come from?"

Published: January 28, 2013, 9:00 PM

Kia Super Bowl Commercial

For inquisitive young minds it's an inevitable question – one that parents typically dread: "Where do babies come from?"

Kia boldly addresses the issue in a new TV ad that's scheduled to run during the fourth quarter of this year's Super Bowl game, to be played in New Orleans on Sunday, February 3.

As Kia tells the tale, via a flustered father responding to his curious young son, they originate on a faraway planet known as "Babylandia," from which infant boys, girls, dogs, pandas and other creatures journey to Earth to join their new families.

Of course it's all a set-up to introduce the family-friendly 2014 Sorento CUV, which the father happens to be driving, and its UVO eServices Voice-Activated Infotainment System, which has an "answer for everything" – the tagline for the new Sorento's advertising.

After absorbing his frazzled father's unlikely explanation, the boy begins to offer an alternative theory, passed on by a friend – at which point the quick-thinking father calls up UVO's voice-activated jukebox feature to quickly change the subject.

Whether or not the commercial sells any Sorentos remains to be seen, but it promises to be entertaining.

You can see a brief teaser for the ad, entitled "Space Babies," at youtube.com/kia.