Kia will unveil its fourth-generation Optima mid-size sedan at the New York International Auto Show on April 1.
The company no doubt considers the New York.locale a good omen, in spite of the April Fool's Day timing, for the current Optima was introduced there in 2010 and went on to become Kia's best-selling model in the U.S.
Kia describes the new car as "passionately designed and obsessively crafted." Based on teaser sketches released in advance of its debut, it appears to continue and expand on the brand's current design themes, such as its "Tiger Nose" grille, which now extends into the headlights.
Both the front end design and the side sculpting echo the form introduced by Kia's Sportspace wagon concept at the recent Geneva Motor Show.
Production of the new Optima is expected to begin later this year. The current Kia is built at the company's U.S. plant in West Point, Georgia.