Land Rover introduces its first smartphone
Land Rover Explore is capable of operating and navigating for two daysJoe Duarte
Published: February 25, 2018, 9:30 PM
Updated: March 3, 2018, 1:35 AM
Land Rover is lending its name to a rugged smartphone inspired by its sport utility vehicles, and the Discovery in particular.
The new Land Rover Explore is not only capable of withstanding abuse that would have ordinary smartphones scurrying for bubble wrap, it will work in locations where other smartphones fear to go.
Built in partnership with the Bullitt Group — the UK-based global designer, manufacturer and distributor of mobile phones, audio products, and other connected devices and related peripherals for non-electronics brands — the Land Rover Explore is capable of operating and navigating for two full days, even with the screen constantly on.
That in itself is impressive, but then it can also do it in temperature extremes from freezing cold to blistering heat to intense humidity, and it’s impervious to being submerged (up to 1.8 metres, and in salt water), thermal shock and intense vibration, thanks to its factory-fitted Corning Gorilla Glass 5 screen protector and protective case.
The 5-inch touchscreen will reportedly work when wet and/or with gloved hands. It has a compass, SOS light and instant access to weather and mapping information, all of which is promoted as making it the perfect companion for hikers, skiers and extreme adventurers.
Power is supplied by a 4000 mAh battery, and performance can be enhanced with an available Adventure Pack, which adds a 3600 mAh battery (essentially doubling usage), ceramic patch GPS antenna (improving reliability and location and mapping accuracy), thermoplastic polyurethane (TPU) protective case, and a stainless steel carabiner with protective strap.
“This is the smartphone we’d all like to own – a perfect combination of design and functionality that embodies the Land Rover DNA and enables customers to be outdoors for longer, with the confidence to go further,” said Joe Sinclair, Director of Branded Goods and Licensing, for Jaguar Land Rover.
The Land Rover Explore uses a Deca-core 2.6GHz 64-bit MTK Helio X27 chipset, runs Android Nougat OS (with a scheduled update to Oreo), has with dual SIM functionality, comes with 4GB RAM and 64GB ROM (expandable via microSD), and features a 16 MP rear camera, 8 MP front camera and 4x digital zoom. It will run on an LTE-Advanced network and is compatible with all the Land Rover in-car apps, as well as outdoor adventuring related apps.
In addition to the Adventure Pack, there is also an available Bike Pack (which adds a bike mount and case for both stem and handlebar that tilts and rotates), and Battery Pack (adding 4,370 mAh of battery capacity).
The Land Rover Explore will presented at the Mobile World Congress in Barcelona at the end of February and be available to order at the end of April.