One lucky mother in the UK not only got a new Land Rover Discovery Sport but also a milestone vehicle and a unique bespoke on top of all that.
The Lipton family of Merseyside had unwittingly purchased what turned out to be the 100,000th Discovery Sport — a Corris Grey HSE — which as it turned out was going to be ready just days before Mother’s Day in the UK (Sunday March 6). So, the company worked with 7-year-old Jacob and 5-year-old Noah to find out how to make the vehicle really special for their mum Natalie.
“The Halewood manufacturing plant is responsible for bringing exceptional cars to customers in all four corners of the globe,” said Richard Else, Halewood Operation Director. “I am however delighted that it is a mum, and her family, who live only a stone’s throw from our plant that have taken delivery of this very special car.”
The Lipton boys were given complete access to Land Rover’s Gaydon Design & Engineering Centre with Discovery Sport Vehicle Programme Director Paul Cleaver and Land Rover’s Chief Design Manager for Exteriors, Andy Wheel. There, they got to drive virtual cars and develop clay models as they provided the team with ideas.
“The Discovery Sport is a truly versatile family car so it’s fitting that we are celebrating with such a special project from the Land Rover family to the Lipton family,” said Cleaver. “It was fantastic meeting Noah and Jacob, they were enthusiastic, energetic and full of great ideas – definitely budding future car designers!”
The special touches the boys picked out were delivered lineside and placed in the vehicle as it made its trek down the assembly line. Among the personalized touches, a scarf designed by the children and produced by Land Rover design, a picnic blanket embroidered with the family name, seatback tidies to keep the kids’ take-alongs organized (including individual family members’ water bottles), door sills with the family name, and child seats with the children’s names stitched on in their handwriting.
Other items also in the vehicles include rear-seat entertainment screens, a signed cookbook from James Martin, a set of wellies for each member of the family, a Barbour for Land Rover jacket, and a keyring featuring a favourite family snap.
Filled with all the personal family touches, the milestone vehicle rolled off the line Feb 29 — 500 days after Discovery Sport production started at Halewood.