The fact that Nissan's Murano CrossCabriolet landed on the market with a resounding thud seems not to have deterred Land Rover from following the same path.
The brand is introducing a Range Rover Evoque Convertible at the 2015 Geneva Motor Show that it says is destined for production and sale in 2016.
Land Rover will announce further details about its exclusive new premium compact SUV Convertible later this year. It will be built alongside the Range Rover Evoque five-door and coupe at the Halewood Land Rover plant in the UK.
Will it prove to be a brilliant marketing move, like the introduction of the Evoque itself, or just another answer to a question nobody asked, like the CrossCabriolet.