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Lincoln MKS targets limo market

New MKS Livery sedan helps take up the slack left by the Town Car's demise

Published: March 11, 2013, 7:00 PM
Updated: April 29, 2018, 3:22 PM

2013 Lincoln MKS

Lincoln's iconic Town Car dominated the limousine/livery market in North America for three decades before it was discontinued in the 2011 model year.

To help take up the sales slack resulting from the Town Car's demise, Lincoln introduced an MKT Town Car variant of its big MKT crossover utility vehicle.

Now that car is being joined by the 2013 Lincoln MKS sedan, which will also be offered as part of the brand's Livery vehicle fleet program.

"In meeting with our livery partners, we recognize that there remains a segment of the market that wants to provide their clients a sedan offering to complement the MKT Town Cars in their fleet," said Craig Hall, manager of Lincoln’s Limousine/Livery program.

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The 2013 MKS Livery sedan fills that bill. It will be available in both AWD and FWD versions, with three different types of product packages, each including Lincoln’s four-year/240,000-km extended service plan.

Lincoln will allow certified manufacturers to extend the MKS sedan by up to 10-to-15 cm based on Ford engineering recommendations.

The MKS sedan offers superior rear seat legroom, large trunk capacity, an AWD option, attractive styling and an extensive warranty – all packaged in a brand identity with which the industry has become intimately familiar.