Maserati has created a special car to celebrate the end of production of the current generation GranTurismo, appropriately calling it Zéda — Z in the dialect of Modena.
The GranTurismo Zéda will also herald the arrival of a new generation of GranTurismo and GranCabrio, which welcome a new direction in electrification at the Turin manufacturing hub, as they adopt 100% electrification for the first time in Maserati history. The Viale Ciro Menotti plant in Modena that has finished building the current cars will undergo renovations to produce a new high-performance super sports model, due in 2020.
Maserati says the GranTurismo Zéda tells the story of the dawn of the new era through colours and materials, with the rear shifting from light satin to a “metallurgic” effect as it passes to the midsection and deepens to the signature Maserati blue that the company says becomes “energetic, electric and seems alive … like a mirror.”
A modern interpretation of the classic A6 1500 from 1947, the 2007 GranTurismo was itself elevated to one of Maserati’s emblematic cars over its 11 years of existence, as was the GranCabrio that joined the coupe in 2009.
It its final iteration (2018), it improved its aerodynamics and ergonomics and added a palette of 16 exterior colours with a couple trim-piece treatments, 14 light alloy wheels in six different designs and nine brake caliper colours, effectively producing 400,000 possible combinations.
More than 40,000 cars were sold since 2007 — 28,805 GranTurismo and 11,715 GranCabrio models.