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Mazda Hazumi Concept previews next Mazda2

Next-generation Mazda sub-compact will also spawn a Toyota derivative

Published: March 7, 2014, 12:00 PM
Updated: April 29, 2018, 2:44 PM

Mazda Hazumi Concept

The new Mazda Hazumi concept car, unveiled at this year’s Geneva Motor Show, is said to "foreshadow" Mazda‘s next-generation B-car.

Translation: its styling is very close to that of the next-generation Mazda2.

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Mazda says the concept’s name is a good fit both for the look of the car and its target market. Hazumi is a Japanese word meaning to ‘bound’ or ‘spring up’ and was chosen to convey an image of a small but vigorous animal, bursting with energy.

It also describes potential B-segment buyers: young, dynamic, vibrant and ambitious.

According to Mazda, the concept incorporates the four key elements common to all its new generation models:

> Kodo – 'Soul of Motion,' design language

In spite of its smaller dimensions, the Hazumi concept conveys the same essence of the Kodo design idiom expressed in the Mazda CX-5, Mazda6 and Mazda3 – making it a clear family member.

"With Hazumi we’ve created a form which suggests explosive motion," says its chief designer Ryo Yanagisawa. "It’s like an animal poised to pounce."

> SkyActiv technology

The concept also introduces a newly developed 1.5-litre SkyActiv-D clean diesel engine, although it's unlikely that powerplant will make it to North America in the production Mazda2, at least initially.

> Mazda Proactive Safety

Hazumi adopts the same suite of i-ActivSense features now offered in its other cars.

> Mazda Connect

A new in-car connectivity system offers drivers the fun and convenience of smartphone connectivity in a format that is said to be safe and appropriate for in-vehicle use.

The next-generation 2015 Mazda2 will be built at a just-opened production facility in Salamanca, Mexico, which is also building Mazda3s.

Later in 2015, the plant will also begin production of the next-generation replacement for the Toyota Yaris as a 2016 model. It will be a derivative of the Mazda2, probably including a Mazda engine, but with Toyota styling features.