McLaren celebrates sales milestone
5,000 cars sold in North America in 6.5 years, nearly 25% of that in 2017Joe Duarte
Published: May 2, 2018, 2:30 AM
Updated: May 5, 2018, 3:14 AM
As mass-production manufacturers celebrate 100,000s of sales and decades of model-life, McLaren is also celebrating a milestone — its 5,000th sale in North America, which isn’t bad for hand-made, bespoke, exclusive, low-volume cars sold through fewer than two dozen retailers for only about 6.5 years.
North America is McLaren’s biggest market, accounting for more than a third of global sales, and nearly one quarter of the 5,000 came in 2017.
“From small beginnings back in 2011, we have firmly established the McLaren range of sportscars and supercars as class leaders that appeal to a wide range of discerning enthusiasts,” commented McLaren North America President, Tony Joseph. “The Sports Series has become a strong seller, helping us double our sales, and the accolades bestowed on the new McLaren 720S have helped create a backlog of orders that we will fill during 2018.”
You can count the models over the company’s history on the fingers of both hands — MP4 12-C, 650S, 675LT, P1TM, 540C, 570S and 720S, and there’s a Senna coming. The 5,000th car, a Silica White 570S Spider, was delivered in California to Dr. Gary Leach
“The McLaren 570S Spider really appealed to me as an amazing combination of a car that can be comfortable and enjoyable for a daily driver, but that has the performance, gearshift and brakes that will allow me to fully enjoy it on a track day,” said Leach of his purchase.
Future plans for the company include an expansion of retail locations, and the addition of 12 new models by 2022, with the company saying half its range would be electric hybrids.
“We are experiencing unprecedented growth in the North American market from just a handful of cars in 2011 to more than 1,200 retail sales here last year,” concluded Joseph. “We are taking steps to ensure that our presence and customer service is at the cutting edge of the luxury performance car market.”